Online Ordering Technology Solution for Restaurants – Highly Scalable
Los Angeles, CA
NDA & Profile
Executive Summary
Asking
$595000
Gross Revenue
$478122
Potential Cash Flow
$115314
Online Ordering Solution For Sale – This technology firm has developed a fully-integrated and online and mobile food-ordering solution for restaurant chains. This seamless and fully customized and branded 3rd party ordering solution processes ~ 7,000 orders per day for an estimated 500 restaurant locations owned by 100 different brands, 72% of which are POS integrated (others may use ticket printers or even facsimile). They have 1.4 million active users and 5 million unique customers have placed 10 million orders through the service. While only on monthly contracts, customers typically remain with the firm for 5 years largely due to their satisfaction with the solution whose customized development and integration includes: conversion to work with POS software and merchant processing, menu option and coupon programming, delivery service set-up and web page branding development (all of which may take up to 6 months). While the POS system had been bundled with inventory management, online ordering functionality now impacts the POS purchase decision.
Inventory
Not applicable
Accounts Receivable
Accounts Receivable Included in Asking?
No
Facilities
This efficient organization is managed out of a small 1,000 square foot office that leases for $1,300 per month. As the business could be operated virtually it could readily be relocated.
Competition
Some providers offer non-branded or non-POS integrated tablet-based solutions. These may work for single locations but are rarely customized or seamless. Chains with more than 200 locations are likely to develop their own solution in-house, as monthly subscription fees may not be cost effective, even if passed onto franchisees. This company competes in the 5 to 200 unit restaurant space. These chains are large enough that initial development and integration procedures do not dissuade them. They value the customized branding and programming flexibility, while the set-up expense and subscription fees are not cost prohibitive.
Growth & Expansion
The company can achieve explosive growth via a number of means. With their value proposition they can focus on appointing a formidable sales team and implement a marketing strategy to aggressively pursue new accounts as well as the infrastructure to support it. This may include migrating programing offshore, providing or partnering with a merchant processor (they refer this lucrative service out), or bundling their service with a POS software or inventory management system provider. With any of these multi-faceted approaches, integration complications may be minimized while the bundled solution may facilitate below market pricing – thus proving a cost saving option on several fronts.
Support & Training
As negotiated
Reason for Selling
Personal
Real Estate
Not Available
Mergers & Acquisitions, Valuation & Exit Planning for the Lower Middle Market.